Sunday, 21 July 2013

Sustainable Roti , Kapda aur Makaan

Now, that there has been an overall slow and steady shift towards sustainability in every sector. This term applies for everything like environment, economics and development, food, construction even healthcare. In education, Universities are now creating environmentally friendly campuses and insist on compulsory modules on sustainability for students ranging from microbiology to IT, Arts to MBA's. Apparently, Princeton University offers over 50 courses addressing this very topic. At Princeton, there are more than 50 courses, among four academic areas, with significant sustainability components.

As mentioned earlier, in construction, engineers and architects are trained and encouraged to source their raw materials locally, opt for energy saving lighting solutions and  try as much as possible to maintain the ecosystem around their project sites.
Total environment OR Zed to name a few.

Food companies have started offering locally grown- organic options as their customers themselves are more aware and questioning where their food products come from.
One can order organic vegetables and fruits online at the links below
Now you also find organizations which help you set-up your own terrace organic gardens where you can grow your own fruits and vegetables -

In the case of clothing, fashion brands are skilfully combining design and sustainability. For example the vegan shoes range “Mink” or clothes made using organic vegetarian silks and cottons. 
Organic Clothing available for order Online or
Or even "Ahimsa" silk.

With the above I have covered the basic needs of people i.e. Roti (Food), Kapda (Clothes) and Makan (Home), even education. All Industries which we can see have begun to understand and have started looking for alternatives to benefit their own industry and wants and needs of their customers. Even the luxury products are going through a phase of continuous innovation and searching for newer options.

One thing I’d like to point out, from above, is that becoming or aiming to be “sustainable” doesn't necessarily mean lowering the standard of living but more on encouraging people to realise that less of many things can actually lead to a better life and benefit another as well - Moving away from an industrial growth model to one focused on well-being.

Although it is true that Sustainability the concept may be easier to understand but very difficult to apply at a more practical level it is can be considered like trying to be “good” or “honest”. Everyone probably wants to be so, but how many manage that? There is and always will be a giant gap between the aspiration and what we are capable of doing so in reality. So does that mean we stop trying to do good? So why can’t we do the same for Sustainability which ultimately benefits us and our children, companies and countries and even the world?

Would love to hear your comments in this one!

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